Media Awareness
How a company handles itself during the process of downsizing, reorganization or M & A’s involves a greater impact to more than just the employees being let go. It is important to take into consideration the Community that survives on the businesses that employ its citizens and the remaining staff (a.k.a. the survivors). Having a media plan that clearly outlines all procedures for Staff to direct any inquires from the press or media to for quick and informative responses. The media is a company’s best friend during difficult times. If not handled correctly and the media is left on its own to create the story many times the company is not accurately represented and a dark cloud can be cast over the way the company is handling its business.

• Create a Media Policy
• Train all managers and Staff on Media Policy
• Be Pro-Active in communicating to the Press and Media
• Communicate to your staff through the entire process
• Open communications resolves a lot of the rumors and allows for business to get back to normal operations faster. Don’t let fear and gossip about the layoffs take over.

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